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Home Seller Agent

Selling a home in Houston is one of the biggest financial moves you'll make and Houston's market varies widely by neighborhood, shifts fast, and has its own set of rules that can cost unprepared sellers thousands.

A Full-Service Seller Representation

Raquel Refuerzo is a top rated, award-winning Houston listing agent with over 15 years of experience and hundreds of sellers helped across Greater Houston. Whether you're selling your first home, downsizing, relocating, or offloading an investment property, Raquel and her team will handle everything from pricing and preparation to marketing, negotiations, and closing so you walk away with more money and less stress.

 

Houston is a big city with a lot of moving parts. Here is step-by-step What We Do For Our Sellers:

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Step 1: Seller Consultation

-    Discuss seller’s goals and timeline
-    Go over the home selling process
-    Perform a Comparative Market Analysis (CMA)
-    Offer neighborhood and market area expert advice
-    Recommend a listing price strategy
-    Advise on repairs, updates, and staging to maximize value
-    Introduce all the tools and technology available to sellers
-    Preview current market activity and competition
-    Prepare disclosures and broker documentation

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Step 2: Home Preparation

-    Go over Home Preparation Checklist
-    Home Staging
-    Coordinate professional photography and videography
-    Arrange virtual tour or 3D walkthrough, if applicable
-    Recommend and connect seller with trusted staging professionals
-    Coordinate any pre-listing repairs or vendor work
-    Collect all property information, surveys, HOA documents, and disclosures
-    Prepare MLS listing details and property description

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Step 3: Listing & Marketing

-    Enter property into the MLS
-    Install yard sign and lockbox
-    Syndicate listing to all major real estate platforms (Zillow, Realtor.com, HAR, etc.)
-    Launch targeted social media and digital marketing campaigns
-    Distribute email marketing to agent and buyer network
-    Schedule and host open houses, if applicable
-    Coordinate and confirm all showing appointments
-    Collect and share showing feedback with the seller
-    Provide regular activity and market updates to seller
-    Review and adjust pricing strategy as needed

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Step 4: Reviewing Offers

-    Present and review all offers with the seller
-    Analyze buyer financing, contingencies, and overall offer strength
-    Contact buyer’s lender to verify pre-approval
-    Collaborate with seller on a strategic response or counteroffer
-    Negotiate the best possible terms on seller’s behalf
-    Manage multiple offer situations, if applicable
-    Execute contract once terms are agreed upon

How much is your home worth?

  • Instant property valuation
  • Expert advice
  • Sell for more
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Step 5: Under Contract

-    Deliver contract to title company and other broker
-    Confirm receipt of option fee and earnest money
-    Monitor all contract deadlines and contingency periods
-    Coordinate buyer’s inspection and oversee process
-    Negotiate repair requests and amendment terms
-    Coordinate appraisal access and monitor results
-    Reconcile any title, survey, or appraisal issues
-    Update MLS status to “Pending”
-    Schedule closing date and time
-    Confirm “clear-to-close” with title and lender
-    Verify accuracy of closing documents and seller’s net sheet
-    Prepare seller for move-out, utility transfers, etc.
-    Coordinate Final Walk-through with the buyer

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Step 5: Under Contract

-    Deliver contract to title company and other broker
-    Confirm receipt of option fee and earnest money
-    Monitor all contract deadlines and contingency periods
-    Coordinate buyer’s inspection and oversee process
-    Negotiate repair requests and amendment terms
-    Coordinate appraisal access and monitor results
-    Reconcile any title, survey, or appraisal issues
-    Update MLS status to “Pending”
-    Schedule closing date and time
-    Confirm “clear-to-close” with title and lender
-    Verify accuracy of closing documents and seller’s net sheet
-    Prepare seller for move-out, utility transfers, etc.
-    Coordinate Final Walk-through with the buyer

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Step 6: Closing

-    Supervise closing transaction
-    Ensure transfer of keys, remotes, warranties, and garage codes to buyer
-    Update MLS status to “Sold”
-    Order removal of yard sign and lockbox
-    Wrap up with transaction team

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Step 7: After Closing

-    Follow up on any pending items
-    Remind seller of tax implications and important deadlines
-    Get client feedback and thank the seller for their business!
-    Ongoing support for Life

Frequently Asked Questions

Houston Home Seller FAQ

It depends on your neighborhood, price point, and condition of the home, but most Houston homes that are priced right and well-presented go under contract within 2–6 weeks. In high-demand areas, it can happen much faster. Overpriced homes can sit for months which is why pricing strategy matters from day one. As of April 2026, the average Days-On-Market of homes in Greater Houston is 100 days.

Most Houston sellers can expect to pay between 6–9% of the sale price in total selling costs. This typically includes agent commissions, title fees, and any negotiated buyer concessions. I walk every client through a full net sheet before we list so there are no surprises at closing.

Not always. Some repairs are worth doing because they directly affect what buyers will offer or what comes up in inspection. Others aren't worth the time or money. I'll do a walkthrough with you and give you an honest assessment of what will move the needle and what you can skip so you don't over-invest before you sell.

I run a detailed Comparative Market Analysis (CMA) using recent sales in your specific neighborhood, adjusted for your home's size, condition, upgrades, and location. I don't just look at what's listed, I look at what actually sold and for how much. The goal is a price that attracts serious buyers quickly without leaving money on the table.

Texas sellers typically pay title insurance, the escrow/closing fee, any outstanding property taxes prorated to the closing date, and agent commissions. Unlike some states, Texas sellers don't pay a transfer tax, which helps. Total out-of-pocket costs vary, but I provide every client with a detailed estimate upfront so you know exactly what to expect.

No, it's almost always better if you're not. Buyers feel more comfortable exploring the home and sharing honest feedback with their agent when the seller isn't present. I handle all showing coordination and follow up with buyer's agents afterward to get you real feedback so we can make adjustments if needed.

This is one of the most common situations Houston sellers face, and it's very manageable with the right planning. I work with sellers through simultaneous transactions regularly and can help you coordinate timing, negotiate a leaseback if needed, or structure your offer on the next home to align with your closing date.

A: Houston has no zoning laws, which means neighborhood character can shift dramatically from block to block. It also has a large and diverse inventory, significant new construction competition, and a market that moves differently across its many submarkets. What's true in The Woodlands is not what's true in Montrose or Sugar Land. Knowing those nuances is the difference between a smooth sale and a frustrating one.

My Testimonials

See why my clients love working with me.
Minh V.

Minh V.

Raquel is absolutely amazing to work with! You can tell she is really focused on finding the perfect dream house that she os helping. A true pro and an expert in the industry. We looked at a lot of houses and I felt that I coul...
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Caitlin H.

Caitlin H.

Raquel recently helped me find my first home and the house I ended up with surpassed my expectations. Raquel was great at getting us scheduled to see the homes I wanted and never showed me anything that did not fit my criteria ...
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Mason W.

Mason W.

Raquel is absolutely incredible! Being a first-time homebuyer was quite a daunting task initially with questions like; where do I go, who do I talk to if you're reading this you're probably in the same boat. I cannot express, e...
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Sylla B.

Sylla B.

Raquel has made an intimidating experience go so flawlessly. We were in a time crunch to find a home and on a strict budget. Let's add the fact that we were pretty picky about the area we wanted to live in. It's the perfect sto...
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Ruoxin W.

Ruoxin W.

We closed our first home a month ago and Raquel was our realtor. She is responsive to texts and calls is very knowledgeable and stays positive when we feel discouraged or frustrated. It was a breeze to schedule an appointment w...
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Rodrigo G.

Rodrigo G.

Being very picky people my wife and I can be a handful when choosing our next home in Houston. But Raquel showed immense patience and worked very hard to make sure the house we got was the one. She was quick to respond to all o...
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Jessica T.

Jessica T.

Wonderful home-buying experience! Raquel makes everything easy, from location to insurance she is a one-stop shop! I am so glad we met and I highly recommend her to anyone looking for a home!
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Michell S.

Michell S.

Let me start by saying how clueless my fiancé and I were when it came to purchasing a house. We literally didn't know where to start and chose to find a realtor via yelp. I came across Raquel and was immediately impressed by wh...
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Brian N.

Brian N.

My Wife and I bought our first home together with Raquel, and I have a newfound respect for Realtors, and the workload they face on a daily basis. All realtors are not created equal, though! She responded quickly to all of our ...
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Ciara M.

Ciara M.

Where do I begin? Raquel, Raquel, Raquel, if it wasn't because of Raquel we wouldn't be able to get our dream house. She is very professional, reliable and really knows her stuff so well. Trust me, Raquel has a lot of tricks up...
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Tell Us Your Home Selling Goals

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Let Raquel guide you through your home-buying journey.