Seller's Guide

Your agent will run a comparative market analysis (CMA) using recent sales in your area to figure out a competitive price. The goal is to attract strong offers quickly—not scare off buyers with a price that's too high or leave money on the table by going too low. Pricing it right from the beginning is key. The market is always shifting, so local data and current trends matter more than what a home sold for a year ago or what a neighbor "thinks" it's worth.

Once your home is ready, your agent will list it on the MLS and share it across major platforms like Zillow, Realtor.com, and social media. Quality photos, a compelling description, and targeted exposure help draw in serious buyers. Depending on your home and market, your agent might also use email marketing, open houses, or paid ads. The goal is to get as many eyes on your property as possible in the first couple of weeks—that's when it gets the most attention.

When offers start coming in, your agent will help you compare more than just the price. Look closely at financing terms, contingencies (like inspections or appraisal), and proposed closing dates. If there are multiple offers, you may be able to negotiate for better terms. Even with one offer, there’s usually room to negotiate repairs, timelines, or other details. The key is to stay open-minded and focused on your goals—not just the highest number.

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.